AI consulting and build · Chicago

Tell us the idea. We'll build it.

Golden Choice is an AI consulting and build studio for owners of new and small businesses. We work like a chief of staff: you talk the idea through with us, then we build it. The website, the shop, the software your staff runs on, the social content and ads, even the layout of your next office.

Clients A private medical practiceNew York A luxury property firmDubai
01 How we work

AI consulting that works like a chief of staff.

Most of our work for the practice in New York began with the owner talking an idea through with us. We listen, work out what is worth building, build it, and keep it running. You stay the one who decides.

  1. 01

    You talk it through.

    Bring the rough version. We ask what it has to do, who will use it and what it costs you today. For the practice, we sat with the staff doing the work and priced what each manual step cost them every week.

  2. 02

    We draw it up.

    What gets built, what gets bought and what gets left alone. You see a plan or a mock before anything is built.

  3. 03

    We build it.

    The website, the shop, the software, the content. We use AI where it makes the work faster or cheaper, and plain engineering everywhere else.

  4. 04

    You approve it.

    Nothing goes out without your yes. Every account stays in your name, so all of it is yours whatever happens.

02 The work

Recent work. Very different jobs.

One needed the systems behind the business. The other needed to be seen. The approach was the same for both: listen first, then build.

A private medical practice · New York

We're their AI consulting partner, and close to a chief of staff.

We built their website, their online shop and the software their staff runs on, and drew up the layout for their next office.

  1. 01

    The software their staff runs on

    A practice-management app for billing, patient records and ordering. An order that needs a physician's sign-off cannot reach fulfilment without it. It replaced several software subscriptions, and its automated reports and order alerts save the staff several hours a week.

  2. 02

    The website

    Rebuilt so the staff edit it themselves: 14 service pages, patient stories and an AI-generated hero video reel. AI photos and video replaced agency creative on the site and on social.

  3. 03

    The online shop

    When we started, no purchase on the shop had ever reached the payment account. Now checkout runs from the cart through Clover payments to ShipStation, and tracking goes out on its own.

  4. 04

    The audit

    We went through their web properties and their phone system and listed what was broken, from email paths that went nowhere to the redirects needed before leaving their old site host.

  5. 05

    The next office

    We worked from the broker's CAD floor plans, measured the suites and drew test-fit layouts for two candidate spaces. Our measurements corrected the PDF estimates by about 3%.

The practice's online shop: a product grid with prices and add-to-cart buttons, labels blurred
The shop
A service page on the practice's website, which the staff edit themselves
A service page the staff edit

Screens from the practice's builds, debranded. The name, the logo and every photo of a person are removed, and product labels are blurred.

14
service pages the staff edit themselves
1
app in place of several software subscriptions
~3%
the gap our CAD measurements found in the PDF floor-plan estimates

A luxury property firm · Dubai

We run their social content.

  1. 01AI photos and video
  2. 02Ad creative
  3. 03LinkedIn, from the company page to the posts
  4. 04A concept for their new website

Social content is one part of what we do, not the whole of it.

Next · Your business

The practice is one example, not the only kind.

We build for owners of new and small businesses of any kind.

A brewery. A boxing gym. A skincare line. A bakery. A notary. A robotics startup. A consulting firm.

03 What we build

What we can build for you.

It starts with where AI and software actually help your business. Then we build those parts, one at a time, in the order that pays off first.

04 Start free

Start with something free.

Pick one. It costs you nothing, and you see how we think before you decide anything.

A

A one-page mock

Your site or your shop, drawn around your name and your idea.

B

A few sample posts

In your brand and your voice, ready to look at.

C

A short call

You talk the idea through. We listen, then tell you what we would build first.

If you want to keep going, we agree one flat monthly arrangement up front, sized to what you need built. Every account is set up in your name, and nothing goes out without your approval.

06 Questions

Straight answers.

Is this a social media agency?

No. We run social content for one client, and it is one part of what we do. For the practice in New York, most of the work was the software, the website, the shop and the systems behind them.

Do I need to know exactly what I want?

No. Most of our work for the practice began with the owner talking an idea through with us. Bring the rough version.

Who owns the accounts?

You do. The domain, the shop, the payment account and the social pages stay in your name.

Will anything go out without me?

No. Posts, ads, pages and emails wait for your approval.

What does it cost?

The first step is free. After that it is one flat monthly arrangement we agree up front, sized to what you need built.

Do you use AI to do the work?

Yes, where it makes the work better or cheaper. The practice's hero video reel and the Dubai firm's photos and video were made with AI. You see all of it before it goes out.

Where are you?

Golden Choice is a Chicago company. We work remotely, with clients in New York and Dubai.

07 Contact

Contact · Golden Choice

Tell us what's on your list.

If there is something bigger on your list, we're glad to listen. Call or text, or email, and you hear back within one business day.

Send us the idea